Privacy Policy
Last updated: 20 December 2025
We at Mobile Tyre Mates (“we”, “our”, “us”) are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit
www.mobiletyremates.com,
contact us, or use our services.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the
Data Protection Act 2018.
1. Information We Collect
We may collect and process the following personal data:
a. Information You Provide
- Name
- Phone number
- Email address
- Vehicle details
- Location or postcode
- Information submitted via contact forms, booking forms, phone calls, WhatsApp, or email
b. Automatically Collected Information
- IP address
- Device and browser type
- Pages visited and time spent on the website
- Referral sources (e.g. Google search or advertisements)
This data is collected using cookies, analytics tools, and tracking technologies.
2. How We Use Your Information
- Provide mobile tyre fitting, repair, and related services
- Respond to enquiries and booking requests
- Communicate with you regarding your service
- Improve our website and service quality
- Measure and optimise advertising campaigns (including Google Ads)
- Comply with legal and regulatory obligations
3. Cookies & Tracking Technologies
- Ensure proper website functionality
- Analyse website traffic and usage (e.g. Google Analytics)
- Track conversions and advertising performance
- Enable remarketing and interest-based advertising via Google Ads
You can control or disable cookies through your browser settings or via any cookie consent tools available on our website.
4. Advertising & Google Ads
We use Google Ads and related tracking features, including conversion tracking and remarketing. These tools may collect information about your visits to our website and your interactions with our advertisements.
Google may use cookies or similar identifiers to show ads based on your previous visits to our website or other websites.
You can opt out of personalised advertising by visiting:
5. Legal Basis for Processing
- Consent – where you have given clear permission (e.g. marketing or tracking cookies)
- Contractual necessity – to provide services you request
- Legitimate interests – improving our services, website performance, and advertising effectiveness
- Legal obligation – compliance with UK laws and regulations
6. Data Sharing
- Trusted service providers (e.g. hosting, analytics, advertising platforms)
- Booking or communication systems used to deliver our services
- Legal or regulatory authorities where required by law
We do not sell your personal data to third parties.
7. Data Retention
- Fulfil the purposes outlined in this policy
- Meet legal, tax, or regulatory requirements
When data is no longer required, it is securely deleted or anonymised.
8. Your Rights Under UK GDPR
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Object to or restrict processing
- Withdraw consent at any time where processing is based on consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://www.ico.org.uk
9. International Data Transfers
Some third-party services we use (such as Google) may process data outside the UK. Where this occurs, appropriate safeguards are in place to ensure your data is protected in accordance with UK GDPR.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies separately.
12. Contact Us
Mobile Tyre Mates
📧 Email: info@mobiletyremates.com
🌐 Website: www.mobiletyremates.com
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.
